Blooming LA-Based Activewear brand: SET Active
By Karla Mejia
As places and events are reopened post-pandemic, you may be wondering if the activewear and loungewear drawer that you grew during quarantine still holds value. With new designs, new colorways, and chic silhouettes, athleisure wear is still blooming in the fashion world. So, hold onto your biker shorts, sports bras, and leggings because you’ll need them to make a fashion-forward statement this season.
LA-Based Activewear brand Set Active is proving just that, merging activewear and loungewear. Set Active was founded in 2017 by Lindsey Carter, a previous social media manager. With over 400,000 followers and counting on Instagram, Set Active uses its account to release new collections. It is no secret that the brand has flourished on social media and has become one of the most sensational athleisure brands today with many models and influencers posting images in their favorite Set Active outfits. One of Set Active’s most valued pieces is The Sculptflex (seamless fabric) sets. With a variety of colors, asymmetrical tops, leggings, and shorts, consumers can mix and match the pieces.
Since 2017, Set Active has expanded its selection of items and introduced new pieces, designs, and fabrics. Some of these include the Luxform, Sport Body dress, and Waffle Lounge Pieces. New drops also consist of limited-edition colorways—allowing customers to transition into a new season with fresh new colors and sets.
Recently, Set Active dropped an LA-inspired collection - an innovative way to interpret the city’s culture for people around the world. This drop introduced six new colorways: Green Juice, Strike, Blvd., Fame, Malibu, and Swish, all of which are perfect colors for the warmer days ahead. As Set Active continues to bloom, it has used technology to grow its brand. Alongside the LA drop, the brand launched a Skin Tone Series on their website. This new feature will allow consumers to see how the product looks on different skin tones—a huge game-changer for Set Active Fans and the fashion industry. Additionally, the SET team curated a digital guide to the best spots in LA titled “SET Active’s LA Yellow Pages”. This guide features locations that range from restaurants to nail salons, to shops and hotels. Which makes it convenient for people to locate a spot in LA and makes SET Active fans excited to wear their new pieces in places like the ones that the guide highlights.
Perhaps what makes Set Active a desirable product is its versatility; whether you are going to the gym in the morning or class in the afternoon, its products elevate your look wherever your day takes you.
LA-Based Activewear brand Set Active is proving just that, merging activewear and loungewear. Set Active was founded in 2017 by Lindsey Carter, a previous social media manager. With over 400,000 followers and counting on Instagram, Set Active uses its account to release new collections. It is no secret that the brand has flourished on social media and has become one of the most sensational athleisure brands today with many models and influencers posting images in their favorite Set Active outfits. One of Set Active’s most valued pieces is The Sculptflex (seamless fabric) sets. With a variety of colors, asymmetrical tops, leggings, and shorts, consumers can mix and match the pieces.
Since 2017, Set Active has expanded its selection of items and introduced new pieces, designs, and fabrics. Some of these include the Luxform, Sport Body dress, and Waffle Lounge Pieces. New drops also consist of limited-edition colorways—allowing customers to transition into a new season with fresh new colors and sets.
Recently, Set Active dropped an LA-inspired collection - an innovative way to interpret the city’s culture for people around the world. This drop introduced six new colorways: Green Juice, Strike, Blvd., Fame, Malibu, and Swish, all of which are perfect colors for the warmer days ahead. As Set Active continues to bloom, it has used technology to grow its brand. Alongside the LA drop, the brand launched a Skin Tone Series on their website. This new feature will allow consumers to see how the product looks on different skin tones—a huge game-changer for Set Active Fans and the fashion industry. Additionally, the SET team curated a digital guide to the best spots in LA titled “SET Active’s LA Yellow Pages”. This guide features locations that range from restaurants to nail salons, to shops and hotels. Which makes it convenient for people to locate a spot in LA and makes SET Active fans excited to wear their new pieces in places like the ones that the guide highlights.
Perhaps what makes Set Active a desirable product is its versatility; whether you are going to the gym in the morning or class in the afternoon, its products elevate your look wherever your day takes you.