Jeremy Scott’s Departure from Moschino: A Look Back on His Time with the Brand
By Paige Shea
Jeremy Scott stepped down as creative director of the Italian fashion house Moschino on March 20 after a 10-year tenure with the company. A successor has not been named yet.
Scott is also the owner of his own namesake label which stopped appearing on the runway in 2019.
Over his decade with the company, he used his creative direction to create memorable productions that revitalized and redefined Moschino. Scott used the brand to satirize and comment on consumer culture with pop art-inspired collections that were picture-perfect for social media and simultaneously offered a theatrical, buzzy entertainment value for the runway.
Scott, who hails from Kansas City, MO, studied fashion design at the Pratt Institute in New York City and was only the third creative director to lead Moschino; the house was founded in 1983 by Franco Moschino. After Mr. Moschino died in 1994, Rossella Jardini became creative director from 1994 until Scott took on the brand in 2013.
Scott’s debut collection for Moschino was for the fall 2014 season, in which he spoofed Chanel’s classic tweed suits by rebranding them with the McDonald’s red and yellow colors and Moschino’s signature heart as the iconic golden arches. The collection also featured recognizable graphics from Spongebob Squarepants, Hershey’s Chocolate, and Budweiser. Hailed by fashion critics as ingenious, bold, and strikingly clever, this first collection set the tone for Scott’s next decade with Moschino.
Some of Scott’s most memorable collections for Moschino include his SS15 Barbie-themed runway show that featured models styled with Dolly Parton-esque hairdos and Charlotte Free roller skating down the runway.
Another one of Scott’s most unforgettable shows was his AW19 game show-inspired runway show that included a dress with an entire TV dinner on its train in addition to a grand prize-lined runway, complete with a washing machine and dryer set, a red convertible, a bedroom set, and a pool table.
Other memorable runways include Scott’s reimagination of his models as paper dolls: his SS23 runway where he utilized inflatable pool toys to shape and exaggerate spring/summer couture, and his smoking hot AW16 show – a show so hot that model Anna Cleveland’s dress smoked coming down the runway.
Scott’s kitschy and bold designs also quickly became celebrity favorites.
For the 2019 Met Gala, themed “Camp: Notes on Fashion,” Katy Perry memorably wore a Moschino chandelier dress, which she then changed out of into a Moschino hamburger for the Met after-party.
Scott also dressed celebrities such as Bella Hadid, Nicki Minaj, Madonna, Gwen Stefani, Kacey Musgraves, and Stella Maxwell for the Met Gala, and maintains friendships with the Hadid sisters, Miley Cyrus, and Rihanna.
The reasons behind Scott’s departure are still unknown – neither Scott nor Aeffe S.p.A, the group that owns Moschino, have commented on the reason for the designer’s departure as creative director.
“AFTER 10 YEARS I AM ANNOUNCING TODAY THAT I WILL BE LEAVING MOSCHINO,” Scott wrote in an Instagram post on March 20 in his signature all caps. “IVE HAD A BLAST CREATING DESIGNS THAT WILL LIVE ON FOREVER. I AM GRATEFUL FOR ALL THE LOVE AND SUPPORT IVE RECEIVED OVER THIS PAST DECADE. AS I CLOSE THIS CHAPTER I AM FILLED WITH EXCITEMENT & ANTICIPATION AND CANT WAIT TO SHARE WITH YOU ALL WHAT I HAVE IN STORE FOR YOU NEXT !”
Massimo Ferretti, executive chairman of Aeffe, said in a press release following Scott’s announcement that “I am fortunate to have had the opportunity of working with the creative force that is Jeremy Scott. I would like to thank him for his 10 years of commitment to Franco Moschino’s legacy house and for ushering in a distinct and joyful vision that will forever be a part of Moschino history.”
While in recent years the fashion industry has taken a step back from the outrageous and has moved towards the classic and timeless, no one does campy, kitschy chic quite like Jeremy Scott.
Moschino certainly has some large shoes to fill with Scott’s departure.
Scott is also the owner of his own namesake label which stopped appearing on the runway in 2019.
Over his decade with the company, he used his creative direction to create memorable productions that revitalized and redefined Moschino. Scott used the brand to satirize and comment on consumer culture with pop art-inspired collections that were picture-perfect for social media and simultaneously offered a theatrical, buzzy entertainment value for the runway.
Scott, who hails from Kansas City, MO, studied fashion design at the Pratt Institute in New York City and was only the third creative director to lead Moschino; the house was founded in 1983 by Franco Moschino. After Mr. Moschino died in 1994, Rossella Jardini became creative director from 1994 until Scott took on the brand in 2013.
Scott’s debut collection for Moschino was for the fall 2014 season, in which he spoofed Chanel’s classic tweed suits by rebranding them with the McDonald’s red and yellow colors and Moschino’s signature heart as the iconic golden arches. The collection also featured recognizable graphics from Spongebob Squarepants, Hershey’s Chocolate, and Budweiser. Hailed by fashion critics as ingenious, bold, and strikingly clever, this first collection set the tone for Scott’s next decade with Moschino.
Some of Scott’s most memorable collections for Moschino include his SS15 Barbie-themed runway show that featured models styled with Dolly Parton-esque hairdos and Charlotte Free roller skating down the runway.
Another one of Scott’s most unforgettable shows was his AW19 game show-inspired runway show that included a dress with an entire TV dinner on its train in addition to a grand prize-lined runway, complete with a washing machine and dryer set, a red convertible, a bedroom set, and a pool table.
Other memorable runways include Scott’s reimagination of his models as paper dolls: his SS23 runway where he utilized inflatable pool toys to shape and exaggerate spring/summer couture, and his smoking hot AW16 show – a show so hot that model Anna Cleveland’s dress smoked coming down the runway.
Scott’s kitschy and bold designs also quickly became celebrity favorites.
For the 2019 Met Gala, themed “Camp: Notes on Fashion,” Katy Perry memorably wore a Moschino chandelier dress, which she then changed out of into a Moschino hamburger for the Met after-party.
Scott also dressed celebrities such as Bella Hadid, Nicki Minaj, Madonna, Gwen Stefani, Kacey Musgraves, and Stella Maxwell for the Met Gala, and maintains friendships with the Hadid sisters, Miley Cyrus, and Rihanna.
The reasons behind Scott’s departure are still unknown – neither Scott nor Aeffe S.p.A, the group that owns Moschino, have commented on the reason for the designer’s departure as creative director.
“AFTER 10 YEARS I AM ANNOUNCING TODAY THAT I WILL BE LEAVING MOSCHINO,” Scott wrote in an Instagram post on March 20 in his signature all caps. “IVE HAD A BLAST CREATING DESIGNS THAT WILL LIVE ON FOREVER. I AM GRATEFUL FOR ALL THE LOVE AND SUPPORT IVE RECEIVED OVER THIS PAST DECADE. AS I CLOSE THIS CHAPTER I AM FILLED WITH EXCITEMENT & ANTICIPATION AND CANT WAIT TO SHARE WITH YOU ALL WHAT I HAVE IN STORE FOR YOU NEXT !”
Massimo Ferretti, executive chairman of Aeffe, said in a press release following Scott’s announcement that “I am fortunate to have had the opportunity of working with the creative force that is Jeremy Scott. I would like to thank him for his 10 years of commitment to Franco Moschino’s legacy house and for ushering in a distinct and joyful vision that will forever be a part of Moschino history.”
While in recent years the fashion industry has taken a step back from the outrageous and has moved towards the classic and timeless, no one does campy, kitschy chic quite like Jeremy Scott.
Moschino certainly has some large shoes to fill with Scott’s departure.