Jonathan Anderson is no stranger to reinvention, and his latest collaboration proves that even trail shoes can be runway-worthy. Loewe’s newest drop with Swiss performance brand On fuses high fashion with high function, resulting in one of the season’s most talked-about sneakers.
Released as part of the Spring/Summer 2025 collection, the Loewe x On Cloudtilt 2.0 is a precision-engineered shoe made for movement and everyday wear. It brings together On’s performance technology and Loewe’s signature minimalist aesthetic. Described by the brand as “crafted for both the city and the great outdoors,” the sneaker is designed to be as practical as it is sporty. Whether you’re hiking or just simply running errands, this is one fashion choice that won’t hurt your feet (or your outfit).
Emily Ratajkowski has already been seen sporting a pair, styling them with her usual mix of sporty and sleek. And as with most It-sneakers, the Cloudtilt is already selling out in its limited-edition colorways, with restocks likely to be just as competitive.
This collaboration hints at a trend of unexpected pairings between luxury and performance brands. Although originally seeming unlikely, these collaborations are becoming more common—and it wouldn’t be surprising to see similar partnerships in seasons ahead.
