“Designed to sculpt. Engineered to perform.” The promise made by the new NikeSKIMS womenswear collaboration brand announced on Tuesday, set to disrupt the near $400 billion athleisure market.

Launching this Spring, NikeSKIMS marries Nike Inc.’s history of innovative performance-wear with the style and inclusivity that have made SKIMS a global staple for the everyday.

Having seen over an 8% decline in sales this past quarter, this announcement couldn’t come at a better time for Nike. The partnership with SKIMS, a giant valued at $4 billion as of July 2023, has already sparked a near 5% rise in early trading.

Following high-profile collaborations with Team USA for Tokyo 2021, Beijing 2022 and Paris 2024, alongside NBA, WNBA and USA Basketball partnerships, SKIMS has already established itself as a serious player in the world of professional athletics—while still maintaining the accessibility that defines its brand.

Where Nike, with a 60 year legacy in sportswear, has traditionally focused on performance, SKIMS brings a sharp understanding of contemporary style, securing a collaboration that speaks to athletes and everyday wearers alike—one that prioritizes both function and form.

With international expansion plans extending into 2026, NikeSKIMS represents the future of performance wear.